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identity1 is a nationally sold haircare line developed by the marketing team and stylists of Gene Juarez Salons & Spas. The branding, style guide, logo and icon design were inspired by the effective and versatile products. These components were translated into custom designed packaging, promotional and educational pieces, business collateral, in-salon campaigns and a website. Worked with domestic and overseas vendors to source bottles, custom molds and dies, plastics, caps, and printing. Directed stylists and photographers on product and model photography.