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Evolving the existing Onlineshoes.com adaptive site into a mobile responsive design started from the ground up. Worked with marketing manager, UX designer, copy writer, photographer and developers to create a seamless
e-commerce experience from homepage to checkout. Developed a responsive grid system to work across all devices and designed the header, footer, page templates, modals, custom icon font, navigation systems and filters. Created a pattern library outlining the styling and usage for each asset on the site. Client goals were met by designing a clean, shopper-friendly experience that highlights promotions, lifestyle photography and personalized recommendations.